1 / 1
A product commercial for Killagrips' basketball grip line.
Killagrips needed a high-energy product commercial that could carry their basketball grip line into direct-to-consumer ad placements. The challenge with sports product commercials is making the product feel essential — not gimmicky — in 30 seconds or less.
We built the spot around the moments where grip actually matters: the cut, the crossover, the contested layup. Tight product framing intercut with athletic action gave the commercial both the visual punch needed for paid social and a clear 'why you need this' takeaway for the viewer.