Product photography and tradeshow coverage at ISC West Las Vegas.
Alocity brought us in to cover their ISC West appearance in Las Vegas — one of the largest security industry tradeshows in the country. The brief had two halves: hero product photography of their AI-powered access control hardware (smart doorbells, turnstile demos, integration boards) for marketing collateral, and authentic booth coverage capturing the team in action with prospects.
The product shots needed to feel sleek and editorial — the kind of imagery that elevates a startup's hardware to compete visually with established players. The event coverage needed to feel candid and energetic, conveying real engagement at a high-stakes industry event.