About this project

This is a personal project — not a client deliverable. It was produced for an AI video production contest, built around a fictional product, as a way to develop and showcase how AI tools can combine with traditional cinematography and direction to produce work that feels intentional rather than templated.

The piece sits at the intersection of where the industry is heading and where craft remains essential. AI tools are powerful when guided by experienced directors and editors — they're not a replacement for visual judgment, but they accelerate the path from idea to finished frame. This reel is part of an ongoing R&D practice, available to clients who want to move fast without sacrificing quality.

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UFC GYM Rocklin / Folsom